This is the most advanced training available on IME Marketing. How to Market and Grow Your IME Practice is designed for both IME physicians and their employees who are tasked with practice development. You will learn how to professionally and cost-effectively market your IME practice and services and how to build a lucrative practice that will stand the test of time. Videotaped at a live workshop.
10- DVD Set + 175 Page Written Manual + A Detailed Written Critique of Your CV and Sample IME Report
***30 DAY MONEY BACK GUARANTEE & Free Domestic Shipping***
Understanding How Much Each New Client is Worth
To properly evaluate IME marketing techniques and their cost-effectiveness, physicians will want to consider many factors. In this segment the faculty will explain the numerous key factors that should be accounted for to determine the true value of each new IME client. Questions & Answers
The 24/7/365 Approach to IME Business Development and Marketing
In this segment the faculty will teach and demonstrate how each and every interaction with clients, attorneys, IME self-insureds, third party administrators, and others is a crucial link in the IME marketing chain. The faculty will detail, explain, and demonstrate best practices to help increase IME referrals including telephone intake procedures, the role of the gatekeeper and their training, availability of the physicians, dealing with new client calls, providing quality reports, and availability for depositions and trials/hearings. Examples from the attendees will be critiqued, analyzed, and discussed. Questions & Answers.
Best Practices in Evaluating and Tracking IME Business Development Efforts
The faculty will explain and demonstrate how to account for marketing costs and return on investment from an IME practice. Faculty will share and explain a detailed tracking protocol for tracking your IME business development. Questions & Answers.
Improving the Quality of Your IME Work Product: Reports and Deposition Testimony
Physicians who want to obtain high quality referrals and repeat business should have an experienced unbiased practitioner take a critical look at their reports and deposition transcripts. In this segment, the faculty will identify and review the biggest mistakes attendees have demonstrated in their pre-submitted reports and deposition transcripts. Faculty will offer bottom-line simple advice for quickly improving the quality of the attendees’ work product. Questions & Answers.
Identifying Your Target Market
Faculty will provide the latest research and strategies for IME physicians to help them identify all potential sources of IME business. Questions & Answers. Finding Your IME Niche Attendees, with the assistance of the faculty, will identify several lucrative, realistic niche(s) for their IME practices. These niches or sub-specialties will assist the physician in targeting their IME marketing with a laser-like focus and distinguishing themself from their competition. Questions & Answers.
CVs and Websites
Faculty will identify and explain the biggest mistakes IME physicians are making on their CVs and websites. Attendees will be provided with a 10-point checklist to help improve their CVs and webpages to make them more attractive and useful for current and prospective/new clients. Questions & Answers.
Speaking, Writing, and Training
The faculty will identify the benefits and numerous opportunities for physicians to speak, write, and train attorneys and other potential clients to attract new IME business. Physicians will be taught to analyze the true costs and benefits of these marketing techniques. Questions & Answers
Building Your IME Brand
Faculty will provide bottom-line advice and suggestions for IME physicians to build and position themselves and their practices in the best possible light. Specific suggestions and techniques will be offered to help build your IME brand. Questions & Answers
Marketing to IME Brokers
Faculty will present the latest SEAK research on how to effectively market your IME services and practices to IME brokers. IME brokers, both large and small, have been contacted and interviewed to learn: what they are looking for in an IME physician, disqualifiers, who the decision makers are, and what works best in terms of marketing to them. Questions & Answers
Marketing to Attorneys, Self-Insureds, and Third Party Administrators (TPAs)
Faculty will provide the latest SEAK research on how to effectively market to attorneys, self-insureds, and TPAs, what they are looking for in an IME physician, disqualifiers, who makes the hiring decisions, and how they prefer to be contacted by IME physicians. Questions & Answers
The holy grail of marketing for IME physicians is obtaining repeat business from good clients. In this session, the faculty will identify the 10 guiding principles of obtaining repeat IME business. Faculty will offer bottom line advice, suggestions, and techniques for improving the percentage of repeat IME business. Questions & Answers
Advanced Networking for IME Physicians: Building Relationships
Networking and relationship building are the most cost-effective techniques for physicians to increase their IME business. In this segment, the faculty will explain six proven techniques for staying in front of clients to help obtain new business. Effective networking and mentoring of colleagues to derive new business will be explained. The use of online networking to build your IME practice will be explained and demonstrated. Faculty will explain the tremendous importance that relationships and relationship building have in building your IME practice and referrals. Questions & Answers Where and How to Advertise The faculty will present the latest SEAK research on the most effective places for IME physicians to spend their IME advertising dollars. Discussed will be IME directories, and how to create and draft copy that is professional, effective, and that results in high quality, repeatable, IME business. Advertising in Bar Journals and online with Google Adwords will be discussed and explained. Questions & Answers
Benefits of Certifications
IME physicians considering ABIME, AADEP, and other certifications will be provided with information on the costs and benefits of certifications. Questions & Answers Expanding Your IME Practice to Other Lucrative Medical-Legal Work Faculty will explain and demonstrate how IME physicians can capitalize on their large number of clients, contacts, and relationships in their IME practices to branch out to even more potentially lucrative personal injury/medical legal work. The issue of branding and getting clients to accept your additional capabilities in the medical-legal area will be discussed with proposed solutions. Questions & Answers
How to Market and Grow Your IME Practice was very highly rated (4.8 out of a possible 5.0) by the attendees.
Here is what they had to say on their evaluations:
• “Thoroughly worth the investment”
• “Awesome handout”
• “I would highly recommend this course to physicians and their support staff.”
• “I have at least 15 specific marketing takeaways for implementation at my practice.”
• “The best of the SEAK seminars I have attended"
• "Exactly what I was looking for"
• "Very practical and thorough"
• "Relevant & useful"
• "Very positive experience"
• "Speakers very knowledgeable"
Steven Babitsky, Esq., is the President of SEAK, Inc. He was a workers’ compensation trial attorney for twenty years and is the former managing partner of the firm Kistin, Babitsky, Latimer & Beitman. He is the founder of the National Organization of Social Security Claimants’ Representatives, the cofounder of the American Board of Independent Medical Examiners, and the creator of the AMA Guides Newsletter. Mr. Babitsky is the co-author of the texts Writing and Defending Your IME Report: The Comprehensive Guide, Understanding the AMA Guides in Workers’ Compensation, Litigating Stress Cases in Workers’ Compensation, Cross-Examination: The Comprehensive Guide for Experts, Writing and Defending Your Expert Report: The Step-by-Step Guide with Models, How to Excel During Cross-Examination: Techniques for Experts That Work, The A-Z Guide to Expert Witnessing, and How to Excel During Depositions: Techniques for Experts That Work.
Stephen Freifeld, MD is a board-certified otolaryngologist in Springfield, New Jersey, who in addition to a busy practice treating patients both medically and surgically in his field of otolaryngology, has been active in the medical-legal arena for over 35 years. He has conducted thousands of IME’s, reviewed 100’s of charts, and appeared at 100’s of depositions and dozens of trials. He has been a consultant to industrial and pharmaceutical companies in the field of workers’ compensation and hearing loss. His medical-legal career has taken him into the courtroom of 15+ states, and he has reviewed medical malpractice cases from over 20 states. A fellow of AADEP and certified by ABIME. A graduate of Cornell University, he trained at Mount Sinai, New York Medical, and New York Eye, Ear and Throat Hospital.