Marketing and Growing Your Expert Witness Practice, August 21, 2012
The Sea Crest Beach Hotel, Falmouth, Cape Cod, Massachusetts
Full Conference Brochure (PDF)
Executive Summary: This interactive program will teach you how to grow your expert witness practice. It is taught utilizing interactive lecture, case studies and question and answer sessions. Each attendee will leave with a concise, customized plan to grow their expert witness practice. Marketing and Growing Your Expert Witness Practice is appropriate for experts of all levels of experience. Each registration includes continental breakfast and lunch with faculty and a coursebook which is not available anywhere else. There are no prerequisites and no advanced preparation is required.
Steven Babitsky, Esq., is the President of SEAK, Inc. Attorney Babitsky was a personal injury litigator for twenty years and is the former managing partner of the firm Kistin, Babitsky, Latimer & Beitman. Mr. Babitsky trains hundreds of experts every year through SEAK’s scheduled programs for expert witnesses, invited presentations, and customized expert witness training programs presented to corporations, associations, and governmental agencies. He also serves as a one-on-one consultant to expert witnesses who desire to improve their expert witness practices. Mr. Babitsky is the co-author of the texts Depositions: The Comprehensive Guide for Expert Witnesses; The A–Z Guide to Expert Witnessing; How to Become a Dangerous Expert Witness: Advanced Techniques and Strategies; Writing and Defending Your Expert Report: The Step-by-Step Guide with Models; How to Excel During Cross-Examination: Techniques for Experts That Work; and How to Excel During Depositions: Techniques for Experts That Work.
Registration Information: The $595 tuition includes a continental breakfast, lunch with faculty, a detailed conference manual, and a fast-moving, content rich learning experience.
Continuing Education Information: There are no continuing education credits offered for this program.
Location/Hotel Accommodations The Sea Crest Beach Hotel (www.seacrestbeachotel.com, 800-225-3110) is a full-service beach front hotel nestled in a beautiful oceanfront location in Falmouth, Massachusetts and has recently undergone an $18,000,000 renovation. A limited block of rooms will be available at special rates at the site hotel ($235 Single/Double). Rooms are limited and this rate expires July 21, 2012. To make your reservations please call 800-225-3110 and mention that you are with SEAK, Inc. These rates are available for a limited time and on a limited number of rooms so you are strongly encouraged to make your reservations as soon as possible. Falmouth is one of the Cape’s best playgrounds for vacationers of all ages and interests. It features over 75 miles of scenic coastline, three ferries to Martha’s Vineyard, countless dining options, numerous antique shops, the Shining Sea bike trail, the Woods Hole Oceanographic Institution (which found the Titanic and Bismarck, among other famous accomplishments), numerous public golf courses and ocean temperatures and daytime high temperatures which both average in the 70s during the month of August. Nantucket ferries run from Hyannis, which is approximately thirty minutes (by car) from Falmouth.
8:00–8:30 Registration and Continental Breakfast
8:30–9:00 Understanding How Much Each New Client is Worth No marketing technique can be properly evaluated until an expert understands how to calculate how much each new client is worth. In this segment the faculty will explain the numerous factors that must be accounted for in order to determine the true value of a new client. Questions and Answers. Learning Objective: Describe the value of obtaining new clients.
9:00–10:15 Positioning Yourself to Best Grow Your Expert Witness Practice In order to grow your expert witness practice, you must be well positioned to do so. In this segment the faculty will discuss selecting the right niche, fee setting, and the numerous subtle factors affecting your expert witness “image.” Questions and Answers. Learning Objective: Describe methods to find your best niche.
10:15–10:30 Break and Networking Opportunity
10:30–11:15 The Special Dynamics of Marketing an Expert Witness Practice Marketing an expert witness practice presents unique challenges. In this segment the faculty will discuss the three principles of marketing and how to account for and minimize a potential backlash from poorly conceived or worded marketing materials. Questions and Answers. Learning Objective: Explain best practices for expert marketing.
11:15–12:00 Word of Mouth—How to Build an Impeccable Reputation The best marketing technique, bar none, is word of mouth. In this segment attendees will learn specific techniques on what experts can do during the engagement process, when forming and expressing his/her opinion and at deposition and trial to exceed counsel’s expectations and build an impeccable reputation. Questions and Answers. Learning Objective: Describe how to build an impeccable reputation.
12:00–1:00 Provided Lunch With Faculty
1:00–1:30 Networking Networking can and will produce new clients. In this segment attendees will learn specific, easy to implement techniques to successfully network with past clients, prospective clients and colleagues. Questions and Answers. Learning Objective: List networking techniques.
1:30–2:00 Speaking and Writing Speaking and writing can be very good for business. In this segment attendees will learn the best places to speak and write, the best topics to choose, the best audience, and how to avoid potentially serious mistakes. Questions and Answers. Learning Objective: Explain the importance of speaking and writing.
2:00–2:45 Advertising, Web Sites, and Internet Marketing In this segment experts will be presented with the pros and cons of advertising and will be provided with a guide to the print and online choices experts have. Included are recommendations for the content, positioning, and visibility of expert web sites. Questions and Answers. Learning Objective: Discussion of advertising options.
2:45–3:00 Break and Networking Opportunity
3:00–4:00 Drafting Your Customized Individual Marketing Plan The attendees will be shown several concise marketing plans as examples. The attendees will then be given time to draft their own customized marketing plans based upon what was learned in the program. Time will be allotted to discuss and improve the plans drafted by the attendees. Questions and Answers. Learning Objective: Describe how to create a marketing plan.
4:00–4:30 Takeaways, Conclusions, and Evaluation The faculty will address any final questions and elicit from the audience a bullet-proof list of what specifically they will be doing differently in light of what was learned at the course. Questions and Answers. Learning Objective: List the most important concepts, techniques and action steps learned in the program.