How to Start, Build, and Run a Successful Consulting Practice, February 2-3, 2023, Clearwater Beach, FL

$1,495.00
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Description

A proven way to either supplement or replace your income or transition out of a clinical career is to serve as a consultant. Consulting can be highly lucrative, most of the work can usually be done from a home office and overhead, start-up costs and risks are relatively small. Boards and an active clinical practice or even an active license are typically not required. This hands-on intensive workshop will show physicians how to start, build, and run a high paying consulting practice. Attendees will be guided to find their best consulting niches and be provided with strategies for getting started, building, marketing and expanding their new consulting practice. Emphasis will be placed on the practical needs of the physician and his or her consulting practice. Physicians will be provided the tools, forms, and checklists to get their consulting practice off the ground. This course is only offered once per year.

The Sandpearl Resort, Clearwater Beach, FL, February 2-3, 2023

AT THE CONCLUSION OF THIS TWO DAY SEMINAR PHYSICIANS SHOULD BE ABLE TO:

• Identify a lucrative niche to offer consulting services in
• Develop an action plan for landing their first few clients
• Use techniques to build a superior consulting brand
• Discuss methods to make sure you are fully and fairly compensated for your expertise
• List methods for exceeding client expectations and excelling at consulting
• Identify and capitalize on emerging consulting opportunities
• Negotiate a premium consulting fee
• Identify the challenges and opportunities unique to physician consultants
• Explain the common ethical issues that physician consultants face

Registration Information: Tuition is $1,395 until November 18, 2022; $1,495 November 19, 2022–January 11, 2023; $1,595 after January 11, 2023 and includes continental breakfast and lunch with faculty each day and a detailed conference manual. Register early and save.  

CANCELLATIONS: Conference cancellations received in writing on or before January 11, 2023 will receive a full tuition refund. Persons canceling after January 11, 2023 will receive a full tuition credit.

Stream On Demand Option: A stream on demand online version of this course is also available, for more information please click here. 

LOCATION/HOTEL ACCOMMODATIONS:  Clearwater Beach has been rated the #1 beach in the United States! A limited block of rooms will be available at special rates at the site hotel, the AAA Four Diamond Sandpearl Resort  (www.sandpearl.com) ($299+tax single or double occupancy) in Clearwater Beach, FL. This rate includes access to the fitness center as well as internet access in your room. Rooms are limited and this rate expires on January 11, 2023 so you are encouraged to make your reservations as soon as possible. To make your reservations, please call 866-384-2995 and say that you are with SEAK, Inc. or click here. The Sandpearl features a zero entry pool, spa, private beach, beach-front fire pit, beach sports rentals, 24-hour room service, 24-hour bell service, live entertainment, concierge service, two restaurants (including the 4 diamond Caretta on the Gulf), and child care services. The Sandpearl is located within walking distance of dozens of restaurants and is a 20 miles/30 minutes cab, rideshare or shuttle ride from Tampa International Airport, so we suggest saving money and time by not renting a car. 

Continuing Education Information: SEAK, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. SEAK, Inc. designates this live activity for a maximum of 14 AMA PRA Category 1 Credit(s). Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Distinguished Faculty:

donovan.jpgNadine Nasser Donovan, Esq., is SEAK’s Lead Trainer and Consultant. She has coached and trained countless physicians and has vast consulting experience. She received her J.D., cum laude, from Boston College Law School and graduated from Fordham University, summa cum laude, with a B.A. in French Literature. In addition to her work consulting and teaching for SEAK, Nadine is a Legal Writing Instructor at Boston University School of Law. Nadine is a thought leader in expert witnessing, report writing, and preparing medical malpractice defendant physicians to testify in their own defense. She can be contacted at nadine@seak.com or 617-791-4282.   

kinder-julia.jpgJulia Pewitt Kinder, DO, is a national speaker, best-selling author, and founder of two consulting practices: Physician Career Opportunities where she assists physicians considering other opportunities and My Baby with Down Syndrome. She specializes in branding, establishing expert status, networking to create opportunity, and identifying the needs of niche audiences in order to develop successful products and services. International clients include corporations, hospitals, universities, teachers, therapists, and physicians. Dr. Kinder provides individual and group consulting, lectures, and workshops and is a featured speaker for the SEAK Non-Clinical Careers for Physicians Conference. She is Board Certified in Family Medicine. Visit www.juliakinder.com, www.physiciancareeropportunities.com, and www.mybabywithdownsyndrome.com for more information. 

SCHEDULE

Day One (Thursday, February 2, 2023) 

7:30 – 8:00 REGISTRATION & CONTINENTAL BREAKFAST 

8:00 – 8:30 Introduction to Consulting
Attendees will be provided with an overview of the consulting practice industry, the opportunities available to physicians in consulting groups, solo consultants, and the federal government, why businesses hire physician consultants, and what successful physician consultants provide and how they provide it. Questions and Answers. 

8:30 – 9:00 Your Consulting Niche
Faculty will explain the importance of selecting the “right” consulting niche that fits your needs and the needs of the marketplace. Questions and Answers. 

9:00 – 9:45 Presentation and Critique of Attendee Niches
Attendees will present and explain the results of their pre-workshop questionnaires and have their consulting niches discussed, critiqued, clarified, and improved by the faculty and the attendees. What physician attendees are truly good at and can be compensated for will be stressed. Questions and Answers. 

9:45 – 10:15 Initial Call from a Potential Consulting Client – Exercise
Attendees, with the assistance of the faculty, will engage in an initial call from a potential consulting client. The faculty will stress techniques for demonstrating competence and landing the client. Attendees and the faculty will critique the conversations and present the lessons learned. Questions and Answers. 

10:15 – 10:30 BREAK AND NETWORKING OPPORTUNITY 

10:30 – 11:00 Building Your Consulting Brand
The faculty will explain and demonstrate techniques for defining and building a successful consultant brand, including: developing your branding elevator speech, using feedback from your clients, using testimonials, references, referrals, branding services, ideas, and concepts. Questions and Answers. 

11:00 – 12:00 Landing Your First Clients
The initial hurdle physician consultants will have to overcome is how to deal with the “experience” and “references” questions when they are first starting out. The faculty will present fifteen different effective techniques for landing your first consulting clients. Physicians will be taught to make themselves desirable and “go-to” consultants that clients seek out. Case studies will be presented. Questions and Answers. 

12:00 – 12:45 LUNCH PROVIDED WITH FACULTY 

12:45 – 1:45 Fees, Billing, and Collection
The faculty will present the advantages and disadvantages of different fee structures that successful physician consultants employ. These include hourly rates, fixed fees, project based fees, contingent fees, and value based pricing. The faculty will emphasize how to be fairly compensated for your knowledge, expertise, talent for problem solving, and bringing value to the table. Attendees will be encouraged to present their proposed fee structure. Questions and Answers. 

1:45 – 2:30 Setting the Scope and Goals of the Assignment
Faculty, with the assistance of the attendees, will explain the crucial importance of properly setting the scope of the assignment, the goals to be achieved, and how to deal with scope creep. Questions and Answers. 

2:30 – 3:00 Managing Client Expectations
The faculty will discuss how to best set, meet, and exceed the expectations of your consulting clients. Case studies will be presented. Questions and Answers. 

3:00 – 3:15 BREAK AND NETWORKING OPPORTUNITY 

3:15 – 4:00 Communication with Your Consulting Clients
Faculty will present best practices for keeping your clients informed, obtaining approvals, and gaining buy-ins during the entire consulting assignment. Questions and Answers. 

4:00 – 5:00 Marketing and Business Development for Your Consulting Practice
Faculty will present best practices and techniques for cost-effectively and successfully branding, networking, building your credibility, and marketing your consulting practice. Case studies, form letters, surveys, and checklists will be presented to demonstrate key points. Questions and Answers. 

Day Two (Friday, February 3, 2023) 

6:30 – 7:00 CONTINENTAL BREAKFAST 

7:00 – 7:30 Delivering a High Quality Product and Service
The faculty will discuss qualifications, experience, and your consulting protocol and methodology for delivering the highest quality service. How to exceed the expectations of the client and providing added value based on consultants’ insight and nuanced in-depth knowledge will be explained and demonstrated with case studies. Questions & Answers. 

7:30 – 8:00 Spotting, Creating, and Capitalizing on Emerging Consulting Opportunities
The faculty will explain and demonstrate how to spot, develop, and capitalize on emerging trends and potential consulting opportunities. Case studies of “looking at what everyone else looks at and seeing something different” will be presented. Questions & Answers. 

8:00 – 8:45 Business Side of Consulting: Running Your Practice
Attendees will learn the myriad of techniques for starting and building a successful consulting practice. Faculty will present forms and procedures for assignment proposal intake, billing systems, updates to the client and numerous other business considerations for the physician consultant. Cost effective use of support staff, letters of agreement, client updates and communication will be provided. Risk management techniques and insurance requirements will be discussed. Best practices in physician consulting office management will be presented. A discussion of the utility and necessity of insurance, corporate structure and risk management will be presented. Faculty will present the key elements of a consulting assignment and provide advice on how to succeed at each stage and make the assignment successful for both client and consultant. Questions & Answers.

8:45 – 9:00 BREAK AND NETWORKING OPPORTUNITY

9:00 – 10:00 Client Retention, Satisfaction, and Obtaining Repeat Business
The faculty will present numerous techniques including transparency, setting realistic goals, consistency, connecting with clients, making them your advocates, and obtaining letters of reference, etc. A sample closing memo and original research will be presented. Case studies of highly successful consultants and how they continue to obtain repeat business will be presented. Questions & Answers.


10:00 – 10:45 Negotiating your Consulting Fee
One of the most challenging aspects of acting as a physician consultant is negotiating your consulting fee with a potential client. Faculty will demonstrate how to be paid for value, service, and unique abilities of the consultant. Attendees will engage in an exercise demonstrating techniques for negotiating the highest fees available for a specific project. Discussion and analysis will follow. Questions & Answers.

10:45 – 11:00 BREAK AND NETWORKING OPPORTUNITY

11:00 – 12:00 Competitive Analysis
Faculty will demonstrate how to realistically analyze the size of your potential consulting market, the competition and set realistic and reasonable consulting expectations. Questions & Answers.

12:00 – 12:45 LUNCH PROVIDED WITH FACULTY

12:45 – 1:15 Consulting Ethics
Faculty will present ethical best practices and discuss ethical dilemmas and solutions for consultants. Best interest of the client, conflicts of interest, confidentiality, and creating client’s independence will be presented. Questions & Answers.

1:15 – 1:45 Unique Challenges of Physician Consultants
The faculty, with the assistance of the attendees, will discuss the unique and vexing challenges that physician consultants face and will provide proposed solutions to these challenges. Questions & Answers.

1:45 – 2:30 Action Plans
Attendees will present their written action plans for starting, building, and developing their consulting practices. The plans will be analyzed, critiqued, and improved by the faculty and fellow attendees. Questions & Answers.

COMMENTS FROM PAST ATTENDEES: 

“Excellent, lots of practical advice, actionable items, not just theoretical information”

“Great, much practical advice, great resource, check lists, sample contracts – awesome”

“Excellent. Very Practical. Gave me confidence I could start a consulting practice.”

“Excellent. Especially the business, legal, negotiating parts.”

“Excellent. Energizing. Great takeaways.”

“Opened my eyes to entirely new avenue of possibilities.”

“Detailed and specific.”

“Excellent – received volumes more information than what I was expecting. And best of all – all of it is useful.”

“Excellent presentation start to finish. It has given me many ideas to consider.”

“Has given me a good idea of how to develop a niche and how to get started”

“This course was a catalyst for implementing my consulting services”

“Well organized and inspirational”

“Dynamic presenters”

“Excellent and practical; applicable to almost any consulting idea”

“I found it fascinating”

“The knowledge I gained from the conference was tremendous. I now feel like I have a foundation upon which I can begin the next phase of my career. Thank you for your insight and encouragement.”

“Excellent presentation start to finish. It has given me many ideas to consider.”

“I immediately started implementing what you taught us and my business dreams are about to take off as we speak. I am so grateful.” 

“A very thorough presentation on consulting” 

“Excellent, well done, well organized” 

“Great, inspiring, relevant, empowering, witty” 

“Professional and practical” 

“Excellent faculty, fun, engaging” 

“Excellent job, light style, honest, NOT preachy” 

“I thoroughly enjoyed the meeting and certainly walked away with a fresh view of my career options…I know this is not my last experience with SEAK! Look forward to working with your company in the future.”

“Great course!” 

“Thank you for everything. This was one of the most useful courses I have attended and I will be referring to the comprehensive handbook quite often in the future.” 

“I thoroughly enjoyed the course and thought that you really put together a class act presentation. Good value for the money spent.” 

“Helpful, eye opening”

“Broad but informative”

“Very impressed”

“Great”

“Inspiring, thank you!”

“Very useful, lots of pointers especially things to avoid.”

“I appreciate the opportunity to email you for supplementary info and review of action plan”

“Vivid case examples”

“The negotiating exercise was very eye-opening sounds easy when you talk about it, in practice, not so much.”

“The dust is still settling in my head from all the ideas stirred up by the writing course! Many thanks for a great and inspiring two days.”

“Extremely helpful in pointing me in the right direction.”

“I found the [consulting] conference to be very valuable, particularly because I recognize now that consulting does not require direct clinical interaction found in Doctor - Patient consultation.  My consulting business is therefore informed by my extensive clinical

experience, but allows me to explore a host of other opportunities which may ultimately be very valuable.”

“I was so inspired and encouraged after your SEAK Conference on Medical Consulting for Physicians last week in Florida.”

“I am very glad that I attended the conference, which I actually put off for a year. The most valuable aspect for me was the clear differentiation between consulting and clinical work.”

“It was a pleasure attending the conference and acquiring this valuable knowledge on consulting.”

“Excellent. Especially the business, legal, negotiating parts.”